1、亚马逊跟卖是什么？
亚马逊跟卖就是在别人创建的产品页面下销售同样的产品。跟卖实质上是通过共享“listing”, 经亚马逊平台允许的一种销售方式，跟卖的英文名称是sell by ***
2、亚马逊设置跟卖的目的是什么？
“跟卖”是亚马逊平台划时代的举动，亚马逊利用“跟卖”为平台吸引流量，为消费者提供更优质价廉的产品，方便消费者快速寻找所需商品。同时亚马逊设立跟卖的最初目的是为了促使卖家建立自己的品牌，让自己的产品更具不可替代性。跟卖是亚马逊平台只是出于商业目的进行的设置。打个比方：线下超市大米鸡蛋打折降价，这并不是超市的让利行为，实际上是入驻超市的农产品供应商的让利举动，实际上亚马逊就像超市一样，是个平台，在这个平台设立并允许商家跟卖，也是促使商家让利给予消费者优惠的一个举动。
亚马逊跟卖是什么？2019年亚马逊如何跟卖以及如何防止跟卖？
亚马逊跟卖的优势：
1、跟卖的产品一般为流量大、曝光高的产品，在这样一个listing下跟卖，往往能为店铺带来高曝光度和流量。
2、跟卖商品为热门商品，尤其是能抢到黄金购物车之后，能获得快速的订单转化。
3、订单量暴增，可以稀释ODR。
亚马逊跟卖的劣势：
1、同一listing下面，商家众多，价格战在所难免。
2、为了抢到黄金购物车，跟卖卖家低价竞争，导致产品利润率低。
3、跟卖虽然是亚马逊平台许可的售卖行为，但是规则和要求复杂，跟卖卖家如果一不注意，很可能会造成侵权进而导致被投诉。
亚马逊跟卖是什么？2019年亚马逊如何跟卖以及如何防止跟卖？
亚马逊如何防止被跟卖？
1、对listing进行搭配销售，赠送礼物，贴上产品标签或者更换产品包装方式等方法来防止跟卖；
2、注册品牌，将自己的listing贴上“牌子”，即在亚马逊成功申请备案的品牌。亚马逊卖家，只要注册了美国品牌，申请美国商标，并且向亚马逊申请品牌备案和保护，那么产品就可以在美国全国收到保护(美国站)。
3、利用第三方软件
警告跟卖者的邮件模板
模板一
Hello，
We are the registered proprietor of the USA Trade Mark Number *****(商标注册号)for ****（商标名） in classes（商标类别）*****（Registered Date：*****）.Please refrain from using our Trademark when selling or listing any of your products.
Please remove your listing from our advert immediately ASIN:*******
The product is branded***** to reflect this, along with the title, brand and manufacturer.
If this is not done, we will have to report you to Amazon and they will remove it on your behalf. Please note:If a seller is removed 3 times by Amazon, the selling privilege would be removed by Amazon.
*****Company Reg No. *********
模板二
Dear “ B ”,
It has come to our attention that “ B ” is using the ” A ” trademark without license or prior written authorization from ” A “.
” A ” holds federal trademark registrations in the United States. So “ B ” listings violate ” A ” trademark and intellectual property rights. You are also in breach of Amazon’s Participation Agreement.
Therefore, we demand that you immediately remove all listings on http://Amazon.com in which “ B ”utilizes our trademarks and images protected by copyright.
“ B ” currently has at least one listing on http://Amazon.com for products that utilize“ A’s” trademarks and/or copyrights without authorization. See the following ASIN: B001234567 (写自己的 ASIN)
” A ” is the only entity authorized to provide authorization to sell its products on Amazon.com. Your listing constitutes a violation of ” A’s ” trademark rights, copyrights, and Amazon’s Participation Agreement.
“ B ” ‘s infringing listings must be removed immediately to prevent damage to ” A ” brand and lost sales.
While ” A ” has many options available under this state. But we would prefer to resolve this matter amicably. Please confirm to us in writing within 24 hours, that you have:
(1) Removed all of ” A’s ” trademarks and copyright material from your http://Amazon.comlistings and any other website or public display you operate;
(2) Removed all of ” A’s ” listings of products it claims to be associated with ” A’s “, including but not limited to the ASINs listed above
Failure to take action within 24 hours will force us to report this serious violation to the Amazon seller performance team. This is licensed products to http://Amazon.com as well, Amazon seller performance team will take such violations very seriously, possibly resulting in removal of your selling privileges on Amazon.com.
Thank you for your attention to this matter. Please contact us if you have any questions.
Legal on behalf of ” A ”
注：A为自己的品牌名称，B为对方的店名或品牌名
（from Bqool）
模板三
Hi,
We noticed that you are not authorized online retailer for XXXX brand products and you have listed the particular item(s) ASIN: XXXXXXXXX, which is sold exclusively by XXXX authorized retailers.
As you may be aware, the unauthorized selling of XXXX products is an illegal action that seriously infringes Trademark Law. As the Trademark owner we did not sell you, nor authorize you to sell, any XXXX branded products. Also you are against Amazon’s policy.
We kindly request that you follow our instructions:
a) Remove your offers from all XXXX product pages on http://amazon.com within 24 hours, and do not list items on XXXX’s product pages in the future.
b) Send us confirmation after you have removed the previously stated products and listings.
If you don’t comply with these demands, we’ll have no choice but to file an official claim with the http://amazon.com Seller Performance Department, which will seriously impact your Amazon performance.
Here is a link of the product in question
https://www.amazon.com/dp/XXXXXXXXX
“We have received your U.S. Trademark Application and assigned serial number ‘ 869134571 ‘ to your submission.” An official notification to you!
备注：”XXXX” 代表your Brand
（From 雨果网）
向亚马逊投诉的邮件模板
模板一
Dear Amazon Team,
I am the owner of the “ A ” trademark, the Chinese name I registered on Amazon is Zhang San (亚马逊注册的姓名，比如张三 ),
my “ A ” trademark registration number is 123456（商标注册号）, the Chinese name I registered trademark is also Zhang San, and my “ A ” trademark has been filed in the Amazon, so I am the owner of the “ A ” trademark,
please Amazon check, I have not authorized anyone to use “ A ” trademarks at Amazon, but I found that The “ B ” seller without my approval to use “ A ” trademark,
the ASIN: B01122222（被跟卖产品的ASIN）, please Amazon immediately stop the infringement.
xxx（品牌）Team
（from：创蓝商务）
模板二
Dear Amazon marketplace，
We have noticed that the Seller *******，whose merchant ID is：******* ，is selling ********* products without authorization, and this behavior seriously disrupt the price of the products. We know very well that this Seller is not our distributor, the sellers did not contact us, either did not pass our authorization or the receipts of the distribution contract. This seller make the sale price down to $*** , this is a serious violation of our legitimate rights and interests, also seriously affect the customer’s shopping experience, because they don’t even have our products, they are selling fakes, their behavior is not only a violation of Trademark infringement, but also a fraud, seriously damaging our brand image，customer experience and the Amazon Rulls and the Polices.
we wrote this email is caused by consider about infringement products are not allowed to sell on Amazon and we found some unauthorized sellers are selling products of our brand.
We state that the information in this notice is absolutely Accurate, as a US registered brand seller, our Trademark is protected by the federal law in the United States, during the time that we selling with Amazon, we found that Amazon is a company who deal with all sellers in very fair attitude. Our brand ******** has already registered and recorded in Amazon’s database, we firmly believe that infringement of the brand is absolutely not allowed on Amazon. we sincerely hope your brilliance workers can remove the unauthorized seller from these ASINs. Thank you so much for your brilliant and professional help, we appreciate that very very much.
This is a notice from company******、LTD which is the rights owner of the US Trademark *******
The *******trademark Serial Number is:********, FIELD******, registration number is: *******, Reg.No.*******
Our official Contact Email address:
Our Seller Account Registered Email address:
Brand owner name:
Brand contact Tel:
Brand Website:
Brand Email:
Sincerely,
*********Copyright Team
（from 甜狗）
模板三
Dear Amazon Team,
I am the owner of the ABC trademark, the Chinese name I registered on Amazon is Zhang San, my ABC trademark registration number is 123456, the Chinese name I registered trademark is also Zhang San, and my ABC trademark has been filed in the Amazon, so I am the owner of the ABC trademark, please Amazon check, I have not authorized anyone to use ABC trademarks at Amazon, but I found that The XXX seller without my approval to use ABC trademark, the ASIN: B01122222, please Amazon immediately stop the infringement.
